Over the last twenty years, film,
video and commercial production/postproduction
has fled Hollywood to
enjoy the beaches and sea breezes of the westside. The funky creative artist colony of Venice has attracted much
of this business to Abbot Kinney Boulevard, Main Street and
the surrounding areas. This phenomenon
has been great for the local area bringing business to the restaurants, boutiques and business services. It has
also provided numerous high paying jobs
becoming the largest single industry in Venice.
In response to this changing business landscape, the Venice Media District
was created.
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These businesses by their nature keep a
low profile,
are unmarked and can easily
be overlooked. They run
the gamut from casting, directorial offices, production, editorial, music, sound design, animation, voice
acting, special effects, graphic design and photography.
The high profile work, artistic quality and creative excellence of these businesses is already known among many industry insiders. This branding will help to promote
these businesses locally
as well as bring national and international attention to the area. This industry is already an integral part of the local economy so this will enhance the economic environment of the Venice business community as a whole.
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